Editorial fashion shoot
New York Editorial Shoot brought together five distinct looks for an independent fashion campaign shot across Manhattan's SoHo district. Verneto's New York team was appointed for full colour, cutting, styling, and camera-ready skin prep, working alongside the photographer and stylist from initial mood board through to the final frame.
The brief called for colour, styling, and skin that would read strongly under studio lighting while still feeling wearable off the page, supporting a campaign with a clear point of view on natural texture and bold colour placement.
- Five complete looks across colour, cut, and finishing styling
- Pre-shoot facials to prepare skin for close-up studio lighting
- On-set colour touch-ups and gloss refreshes between setups
- Custom balayage placement designed to catch studio lighting
Colour and placement
Each look was built around a distinct balayage placement, developed in consultation with the photographer to suit the lighting plan for each set. Colour was mixed to hold its depth and shine across a long shoot day without dulling under repeated styling.
- Custom balayage and gloss work developed for five separate looks
- On-set touch-up kit for colour refresh between setups
- Finishing products selected to hold shape under continuous reshoots
Skin prep for the camera
A calming, hydrating facial was scheduled for each model two days ahead of the shoot, so skin would read evenly under hard studio light without needing heavy correction on the day.
"Verneto understood the mood board better than we explained it. Every look, skin included, landed exactly where the shot list needed it to."
